Sunday, December 29, 2013

Brazil 2014 FIFA World Cup TV Spot

The Ecuadorian financial institution known as CACPECO launched their latest savings-investment campaign in late 2013. "Ahorro Inversión" was targeting the 2014 FIFA World Cup (to be held in Brazil) and that means: most of the country. Ecuadorians are such big soccer fans, that most institutions, financial or not, like to offer LCD TVs in exchange of their products/services.

The first 15 seconds were shot on location, the rest was shot on green-screen. So, my job was to put on screen all the products the financial institution was giving away as part of their deal. I had to sync all of it with the voice-over. Now the fun part was working on the green-screen footage. After dealing with the yellow jersey and masking the feet on a couple of shots, the job was done!


All designs were developed by a designer and then passed on to me. I take credit for the green-screen & compositing stuff.

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